Home Business Start-Up – Truth Or Lie, You Have to Spend Money to Make Money?
Cash flow. It’s what we all want and need more of, right? Every small business owner, home business opportunity seeker – and especially network marketing home based business – needs cash. Cash to pay the bills. Cash to pay for products. Cash to pay for business cards. Cash for….you fill in your needs and wants.
So how are you going to get the cash into your bank account? The cash you need to build your business without spending a lot of money to “someday” make a lot of money?
Don’t do what I did the first time (and second, truth be told). Don’t max out your credit cards to build a home-based business. If you don’t trust me yet about this, just listen to Suze Ormon!
Here is what you should do – Start building your business by building a marketing system using free and inexpensive tools available to get the word out about you and your business.
How? Begin with these steps (just like I did):
1. Identify your target market.
If you think you have more than one target market, pick one to start.
For example: You might choose to market to people just like you. Who are you? A mom with pre-school children who wants to stay home? A mid-life career woman who wants build a business of her own? Someone with products that are good for the environment? Someone with a passion for exercise? (What kind? Yoga or backpacking?)
2. Decide which product you are going to market to your target market.
Product or business? If you have more than one product or product line, which one?
For example: If you are the mom with a home business, are you going to market a product to other moms at home with young children? Or, are you going to market your business, looking for new people to join your team? If you are the exercise guru, are you going to market information products about exercise, exercise equipment or gym memberships?
3. Pick words and phrases that will help people find you.
Make a list of some of words and phrases. These should be words and phrases you imagine your target market would use to search for someone like you and your business and product. Go to Google and try it out.
For example: If you go to Google and look for “moms working from home” or “exercise equipment for skiers”, do you get the results you expect? Are they the kind of results you want your target market to find when they are looking for you?
4. Choose your first domain name.
Choose a domain name just for this part of your marketing that will help you put yourself out there as a professional and begin to build your brand or image. Use an appropriate phrase from your list. You may have to try more than one, since some great names you will come up with may already be taken. Your domain name needs to clearly communicate your intentions to your target market.
For example: If you are a mom at home starting a business and you will be marketing nutritional products for kids, choose some appropriate like “KidsVitamins.com” and not something like “MomsAtHomeWorking.com”. If you are the exercise guru marketing bikes for old people trying to get into shape, choose something like “BikesForSeniorFitness.com” and not something like “MakeMillionsSellingBikes.com”.
If you can’t decide, why not try using your own name? “http://www.YourNameHere.com”?
5. Capture contact information and start your list.
You need a web page where people are going to sign up for your list. (More about building a list in my next article.) You might feel like you need some technical help with this (and yes, you can find it for free or little cost), but first just imagine what you want to say on that page. Have you signed up for someone’s list recently? To receive a newsletter or to get a free article sent to you with some tips on something of interest to you? How did you get to that page and why did you sign up?
For example: What will you say to moms at home, what value will you offer, that will entice them to sign up for your list? What’s going to make them say, “Yes, that’s like me. I want some of that kind of information. I’ll give you my name and email address in return for what you are offering.” What will be of value to your target market?
6. Get started putting you and your story out there to connect with all your potential new friends, partners and customers.
Get started at a social networking site like Squidoo just like I did. Don’t wait until you feel ready to start. Just do it. Write a short article like this one. Or, even easier, just tell your story about who you are and why you are starting your business. Tell it like you would to a friend in an email about your new business.
For example: If you are a mom at home, “Hi, folks. I’m Mary Mom and I have 3 children under the age of six at home. I’ve decided to start my own business. ARE YOU CRAZY? I hear you yelling back at me. No, I’m not. I use to be/think/wonder how…but now I…and I tried… And then I discovered X (your product, your business) and now I’m..” You are telling your story. No research necessary except the experience of being yourself. No previous writing experience or training necessary because what’s needed is for you to be (you guessed it!) yourself.
7. Expand your article writing to publish an article like this at EzineArticles.
Again, don’t wait until you feel ready to start. Just do it. Start now by making a list of potential topics for a series of articles you can write. Start with what you know and what you are learning right now, as you build your new business.
If you are thinking “there has to be more to it than this” you are right – and also wrong. You do need to understand that you are building a marketing system here. The good news is-it isn’t rocket science and it isn’t expensive. Just take it step-by-step and take steps every day.
Plan a marketing system for your small business that starts with simple marketing strategies that help you bring in a trickle of cash flow. As you learn more, your trickle will increase to a dependable cash flow that will fund additional marketing strategies to grow your business. Good luck – and don’t wait to get started.